Design leader with years of experience in the Brazilian and worldwide markets.
Practice in creating, directing, supervising graphic collections. Knowledge of casual clothing retailer markets, including all printing techniques such as cylinder, digital, and screen printing. I consider myself a professional constantly focused on solutions, with excellent creative, analytical, and strategic skills. Also, large experience in the advertising universe, delivering strategies and visual solutions.
In addition, powerful experience in the Chinese market ahead of the Adidas Neo Graphic. I see myself as a person focused on building relevant narratives for the consumer, seeking innovative concepts generating good visual solutions with time efficiency - customer-centric - and aligned with the general vision of the brand. My sweet spot is the balance between results (profit) and brand enhancement.
Finally, it is possible to see on me a genuine dedication to technology studies, human behaviors, soft skills, and how to insert those possibilities and applications in order to bring constant innovations and results as well.
I like to say: Design is my vocation, technology my freedom.
With my branding and product expertise - one of my services is to study and predict future sceneries, analyzing deep research data and bringing news insights and points of view. I like to see myself as a person who brings the change but never good news to the company.
ADIDAS NEO CHINA
Responsible for the graphics team for Adidas Neo in the Chinese market - for sure one of the most powerful experiences I had in my life.
One of the five first graphic designers in the company. When I left the Lojas Renner after almost 5 years later, it was more than 25 graphic designers.
My heart is full of joy to see that I made my part in building this area in one of the biggest fashion retailers in the Americas - as a reference in the graphics results in my division.
VOLUNTARY PROJETO PESCAR
While I worked in Lojas Renner, I was part of the voluntary Projeto Pescar project. I taught them about creation as a transformative tool, gender and sexuality, and fashion history.
Experience of 7 years in the communication industry - focused on fashion brands and campaigns.
I have achieved the level of Head of Design, managing and coordinating the clients' marketing strategies.